Brand Experience Evaluations measure your actual customer experience against your organization's standards and procedures. The first step of the program is to create a customized evaluation with the help of one of our Operation's Team's Representatives.
Once the form has been developed SQM sends Brand Experience Evaluators (BEEs) to your business location(s) of choice. BEEs are highly qualified evaluators who perform the best possible evaluations due to their attention to detail and professionalism. The scheduled evaluations are then conducted by BEEs to ascertain whether the standards and criteria that define your business are being followed. The BEE visits and/or calls your business and interacts with your employees as any customer would. Therefore, they experience your brand the same as your actual consumers do within your business environment. Their evaluations are then based on the intended brand experience and will provide you with insight as to whether your employees are delivering the standards your business has set. With the Brand Experience Evaluation program you will be empowered to strengthen your brand experience and better serve your customers!
Benefits to your Bottom-line
Sensors Quality Management Inc. (SQM) delivers Brand Experience Evaluations to help you effectively:
- Monitoring adherence to company standards and procedures
- Reinforcing training and desired behaviours
- Coaching employees to increase sales, profits and customer loyalty
- Better understanding the gap between your brand promise and the actual customer experience
- Quantifying lost opportunities
Contact SQM to learn more about implementing your customized program.